Following its public unveiling on 15 August, the 2025 PROTON X70 has been launched in East Malaysia, marking the first time PROTON has held a separate launch for its SUV model specific for customers in Sabah and Sarawak. Having made its initial debut on 12 December 2018, Proton’s C-segment SUV has received a comprehensive range of enhancements that elevates it to the forefront of its class. With refreshed exterior styling, upgraded interior equipment, advanced ADAS level 2 safety technology, and the 2025 PROTON X70 is set to make a major impact with SUV lovers nationwide.

The PROTON X70 has not only revolutionised the Malaysian premium SUV segment but has also played a crucial role in PROTON’s success in East Malaysia. contributing significantly to its sales numbers. Over the past five years, the PROTON X70 has become the preferred choice for customers across Malaysia, with over 100,000 units sold and seven prestigious awards to its name.

Globally, the Proton X70's counterpart, the Geely Boyue, has also seen remarkable success with more than 1.8 million units sold across 49 countries. The 2025 PROTON X70 aims to build on this legacy by offering a compelling mix of cutting-edge features and unparalleled performance that will resonate with customers in East Malaysia.

“We are thrilled to introduce the 2025 PROTON X70 to East Malaysia, an important region with opportunities to enhance market shares. This ceremony is more than just about unveiling a new vehicle; it is about reinforcing our commitment to East Malaysia. The unique needs of buyers here and their strong connection to the brand have always driven us to deliver the best products and services. With its updated features and refined styling, we are hopeful the 2025 PROTON X70 will drive PROTON to the head of the premium SUV market in East Malaysia,” said Dr Li Chunrong, Chief Executive Officer, PROTON.